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About Us

Deanna Magenheim, Owner & Founder of Imagination Lane, wanted to create a company that would combine some of her favorite things to do;  finding great gifts and event planning.  She decided to put her 20 years + experience working in the movie business as a publicity and special events executive to good use and change careers. Having spent all of these years working with the top talent in the movie business, she thought she would be well equipped to work with young "talent" and it made sense given her newest chapter of life - A mom with 2 young kids.

 

She felt there was a need in the kids marketplace for a special boutique where you could find stylish and unique kids gifts, toys, fun party decor and the coolest party favors. She then began her search for the best vendors out there and decided to create a boutique that would suit the tastes of the most discerning of clients looking for kids items that are a touch more sophisticated and different..But also appeal to people's sense of not wanting to spend a fortune! We have products for all price points, without sacrificing quality.

 

Imagination Lane also incorporates the first company she established in NYC, as licensee to Let's Gogh Art, a kids focused company that provides excellent kids art classes and the best birthday party entertainment. Imagination Lane is a place where people could book a class & birthday party for their kids while shopping for decor, special gifts and fabulous party favors. 

 

So don't waste time, and come on IN! 

 

VOTED BEST BIRTHDAY PARTIES IN NYC BY NEW YORK FAMILY MAGAZINE

 

     

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